Marketing is changing at a rapid pace and if businesses do not keep up, they will end up spending more than they need on marketing campaigns. Sales and marketing strategies should be developed separately, and then a supporting strategy to integrate the two functions should be developed. Looking at sales and marketing from a revenue stream function has helped clients understand the drivers of each department and how they play a role in their business success.
As engagement metrics develop further, sales and marketing will become more engrained with technology and the use of data. SMC use data backed strategies and tactics to ensure clients receive results aligned to industry peers. Our focus is on generating more revenue for the business and positioning the brand to appeal to new market segments. SMC’s specialists focus on top level marketing strategies that address fundamental marketing metrics such as revenue and engagement; throughout the entire customer value chain.
By segmenting market audiences and developing new and unique communication approaches.
Through segmenting markets and identifying new product avenues.
By establishing branding guidelines, approval lines, product management, and communication approaches for each product and overarching brand or business.
Through utilising strategies that increase return business or engage new customers within integrated marketing channels.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.